As an experienced State Farm agent, Pam Marbut is well aware of the challenges that come with operating a successful insurance business. However, in recent times, she has faced several specific pain points. Firstly, despite her many years in the industry, she found it increasingly difficult to stand out among a sea of competitors, particularly in the digital space. Secondly, Pam had little experience with social media advertising and was struggling to leverage these platforms to effectively reach and engage with potential clients. Finally, Pam was facing difficulties in generating consistent leads, which were critical to growing her business and achieving her sales targets. These pain points were impacting her business growth and success, and Pam recognized the need for outside expertise to help her overcome these challenges.