SIRA
Real Estate
Case study overview
The Southern Indiana REALTORS® Association (SIRA) is a vital organization serving over 1,100 REALTOR® members and 200 firms across seven counties in Southern Indiana, including Harrison, Orange, Clark, Floyd, Jefferson, Crawford, and Scott. Committed to empowering real estate professionals, SIRA provides essential resources, advocacy, and educational opportunities while promoting the highest standards of ethical conduct and service. With a focus on supporting its members and inspiring excellence, SIRA equips REALTORS® with the tools and knowledge needed to deliver exceptional service to buyers and sellers, enhancing the real estate experience throughout the community.
Pain Points
Many real estate associations, including SIRA, face the challenge of effectively promoting their members and their services in an increasingly digital world. With the ever-changing landscape of social media, it can be difficult to maintain a strong online presence that engages both real estate professionals and the broader community. Associations often struggle with dedicating the necessary time and expertise to create impactful marketing campaigns, leading to missed opportunities for brand awareness and member engagement.
Additionally, without a strategic approach to social media advertising, associations may find it challenging to communicate their value proposition effectively and attract new members. The complexity of managing large-scale outreach and engaging a diverse audience while keeping up with the latest digital marketing trends can be overwhelming. As a result, valuable opportunities to connect with the community and showcase the benefits of REALTOR® membership may be lost. This is where expert marketing support becomes crucial, helping associations amplify their reach and drive meaningful engagement.
The Results
In just 15 days of partnering with Modern Marketing 4 Agents, SIRA experienced a substantial boost in their online visibility and engagement. Their social media advertising campaigns generated 55,800 ad impressions and reached 28,400 people, effectively spreading awareness of SIRA’s mission and services. The campaigns also resulted in 53,900 page impressions and 91 link clicks, driving more traffic to SIRA’s content and resources. Most notably, SIRA’s page impressions increased by an impressive 1,500% compared to the previous 15 days, a remarkable result we refer to as their “1500% Brand Boost.” This significant growth showcases the power of strategic social media marketing in elevating brand presence and connecting with a wider audience.
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